Dr. Jeong-Woo Kil is a graduate of Political Science at Yale University.
His careeer was diverse including diplomat, journalist, entrepreneur as well as politician as an elected member of the National Assembly.
During his diverse occupations his consistent interest has focused on utilizing soft cultural content as a common asset for all humanities. He is currently undertaking programs of cultural ODA by taking advantage of Korean wave.

After nearly eight years as a journalist at The Chosun Ilbo, Jung Kyounghwa joined Toss(Viva Republica) in 2020.
In 2022, she authored ‘No Ordinary Challenge’, a book documenting Toss’s growth journey.
She currently serves as Head of Brand Communications, overseeing the company’s narrative and external communications.

"My career has been dedicated to building impactful products across content, community, and gaming at industry leaders like Naver, Kakao, and XLGAMES.
This journey led me to found the travel app 'Triple'.
Today, as the CPO of NOL Universe, I lead a portfolio of platforms including NOL, NOL Ticket, and Triple itself.
Our collective mission is to create the ultimate leisure platform—a single destination where anyone can effortlessly find joy and relaxation."

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Hyejin Park is a broadcaster and the CEO of Daram Publishing, dedicated to sharing stories about people and the world.
A former MBC announcer, she served as the main anchor of News Desk (2004–2009) and hosted a wide range of programs in culture, entertainment, and radio. Since 2014, she has been active as a freelance broadcaster, hosting concerts, discussions, documentaries, and major ceremonies.
At the same time, as the head of Daram Publishing, she continues to carry forward the power of storytelling she long conveyed through television—now through books.
She plans and publishes works in literature and the humanities, striving to record and share knowledge and wisdom.
The name “Daram” reflects her wish to collect good stories like a squirrel gathering acorns and turn them into books.
Just as an acorn grows into a great oak tree, she believes that good books can take root and grow into something enduring in the hearts of readers.

Currently serving as Executive Vice President of Global Business at SAMG Entertainment, Jay Bae leads the international expansion of the company’s flagship IPs, including Teenieping. Previously, he headed Global Music Partnerships at TikTok HQ and was one of the founding members of TikTok Korea, playing a pivotal role in bringing K-content to global platforms.

Tark Yongseok currently serves as President of Gyeonggi Content Agency (July 2023 - Present). He holds a Master's degree in Journalism from Chung-Ang University Graduate School of Mass Communication.
His major career experience includes serving as Managing Director at CJ E&M (March 2011 - November 2013), Managing Director at CJ HelloVision (November 2013 - January 2019), and President of Gwangju Information & Culture Industry Promotion Agency (February 2019 - February 2023)

Kim Chan-dong completed his doctoral coursework in Intellectual Property Law at Inha Universityand has been conducting research on copyright laws and policies at the Korea Copyright Commissionfor 23 years.
Since 2023, he has been leading the AI Copyright System Improvement Working Groupto address emerging copyright issues related to artificial intelligence.

With over ten years of experience in TV commercial and branded content production, the producer focuses on generative AI–based video creation and serves as CEO and Head of AI Production at column and BLUELABS, studios he founded.
Through diverse projects in advertising, animation, and original IP development, he continues to expand the boundaries between technology and creativity. His works have been selected and awarded at major AI film festivals in Korea and abroad, presenting a
new model of hybrid production that fuses traditional filmmaking expertise with advanced AI technology. Currently, he leads column and BLUELABS in developing distinctive visual content and globally competitive IPs that define the next generation of creative media.

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Dr. Baro Hyun is the Founder & CEO of LunaTone Inc., a Japan- and Korea-based company driving innovation at the intersection of gaming, education, and cultural content. A former aerospace engineer turned global content strategist, Dr. Hyun has built programs for governments, universities, and international organizations—while also collaborating with leading industry players such as Riot Games, The Pokémon Company, and T1.

His initiatives span award-winning digital tourism projects, workforce development programs, metaverse-based education, and AI-powered game production—bridging local culture with global platforms. He is the author of Demystifying Esports and serves as an Adjunct Assistant Professor at Temple University Japan.

Dr. Hyun earned his Ph.D. in Aerospace Engineering from the University of Michigan and began his career as a senior researcher at Hyundai Motors R&D. Before founding LunaTone, he established and led KPMG Consulting Japan’s Digital Content Advisory practice, advising clients such as Japan’s Ministry of Economy, Trade and Industry (METI) and the Japan Esports Union (JeSU). Today, he works across private and public sectors to co-create future-facing ecosystems that empower the next generation of content creators, technologists, and cultural innovators.

Sihwan Jang received his Master’s degree from the Graduate School of Information Security at Korea University and has been with the Electronics and Telecommunications Research Institute (ETRI) for 13 years.
He has conducted extensive research in the field of game artificial intelligence, covering not only theoretical foundations but also practical industrial applications.
His major research interests include large-scale simulation data analysis, adaptive NPC design, and the development of strategic AI using reinforcement and imitation learning.
Currently, he serves as the principal investigator of a national R&D project on game AI, where he is leading efforts to establish standards for next-generation intelligent game technologies and to strengthen collaboration between industry and academia.
He also works closely with domestic and international organizations, contributing to innovation in the gaming industry and to the advancement of future artificial intelligence technologies.

Kwon Min-seop is an ML engineer who has been in the ML team of Nexon Games IO Headquarters since 2020 after receiving a master's degree in visual engineering from Sogang University Graduate School of Imaging.
The ML team is conducting several ML studies to help develop Blue Archive and Project RX.

Patrick Rose is a holistic Product Strategy Consultant and Games Researcher, combining game design, user psychology, analysis, and business strategy in his
work. He collaborates with studios and publishers worldwide to improve design, player retention, monetization, and sales. As Head of Product, Business
Analyst, and Games Researcher at companies such as Bandai Namco and Gamigo, he contributed to globally recognized brands including Elden Ring, Dark
Souls, Tekken, One Piece, Naruto, The Witcher, and Cyberpunk 2077.

Patrick Rose is a holistic Product Strategy Consultant and Games Researcher, combining game design, user psychology, analysis, and business strategy in his work.
He collaborates with studios and publishers worldwide to improve design, player retention, monetization, and sales.
As Head of Product, Business Analyst, and Games Researcher at companies such as Bandai Namco and Gamigo, he contributed to globally recognized brands including Elden Ring, Dark Souls, Tekken, One Piece, Naruto, The Witcher, and Cyberpunk 2077.

He specializes in applying psychological frameworks to game design, helping teams create products that are not only profitable but deeply engaging.
His consultancy supports developers across AAA, free-to-play, and Web3 projects, with collaborations involving Wizards of the Coast, Starbreeze, and Ubisoft.
Patrick also brings strong cross-cultural expertise, helping Asian publishers from Korea and Japan succeed in Western markets by adapting game design, user experience, and monetization strategies to regional player expectations.
He further supports indie studios worldwide as a mentor through various mentorship programs and incubators.

Patrick regularly speaks at conferences worldwide and teaches his signature course The Art of Irresistible Game Design (www.patrickrose.io/course).
Driven by a passion for human-centered design, his mission is to help studios build games that engage players to the max.

Jaeho graduated from the Department of Electrical Engineering at Seoul National University and has built a 24
year career in the game industry.
After working as a game programmer and game producer, he is currently employed as an AI researcher at Neowiz.

Heesu Suh graduated from the Department of Computer Science and Engineering at Seoul National University and founded Eleven Dot Studio, where he creates games that utilize AI technology.
His first title, Mart Mayhem, became a major topic among game streamers immediately after launch, surpassing 150,000 cumulative players and demonstrating the potential of AI-based interactive narrative games.
He is currently preparing a more sophisticated open-world sequel, focusing on creating dynamic gaming experiences that change based on player choices.

A graduate of Kyunggi High School and a student of the Department of Communication at Yonsei University, this speaker co-founded Animu. He then entered the game industry, where he served as a planning team leader and PD/PM for various well-known games at companies like Nexon and Neowiz.

He was involved in the world's first free-to-play game, QuizQuiz (Qplay), as well as FIFA Online 2, Kingdom of Hero, and Zoids. He never rested on his past successes, constantly taking on new genres and platforms, and consistently delivered results no matter the situation.

Based on his extensive experience and expertise in the gaming field, he founded Anchor Node with fellow veteran developers to innovate game development using AI technology. He is currently providing services through GameAIfy.com and actively showcasing games produced with AI technology.

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Juyeon Lee, Senior Vice President of APAC at Xsolla, is a dynamic leader shaping the future of gaming and digital commerce across Asia-Pacific.
With a career that spans leading roles at global companies such as Garena, Nexon, Netmarble, and Xsolla, she has built a reputation for driving business growth through strategic partnerships and market innovation.
Known for her deep understanding of the gaming ecosystem, she has been instrumental in bridging international game publishers with local audiences through creative monetization and distribution strategies

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Sundong is an Assistant Professor at GIST and the director of the Data Science Lab.
He sees leading a lab much like playing a strategy game—building a guild, mentoring diverse players, and coordinating strategies to tackle complex quests.
His research focuses on human-like AI, spanning neuro-symbolic reasoning, program synthesis, and reinforcement learning.

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Alex W. Choe is a New York attorney based in Tokyo, advising Wizards of the Coast on legal and compliance matters.
He partners with internal stakeholders to navigate commercial, regulatory, and IP challenges in developing and distributing digital and tabletop game products.
Before joining Wizards, Alex served as corporate counsel at Bandai Namco Entertainment and practiced at international law firms, advising entertainment and technology clients on cross-border development, licensing, financing and M&A transactions, and data privacy.
Drawing on experience in both physical and digital launches, he helps game companies bring innovative products to market responsibly and at global scale.

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Simon Lim is the Founder & CEO of This Is Game (TIG) and a veteran journalist with over two decades covering the Korean and Asian games industry.
He has judged the Gamescom Awards since 2016. As a digital-media pioneer, he built leading gaming channels on Facebook, X, and YouTube.
He also served as a strategic advisor to 17173, China’s largest gaming media platform, and has forged international media partnerships with Thisisgame Thai, 17173, Gamelook, Bahamut, GameK, and QooApp.
His current focus is the evolution of game markets and key players across Korea, Southeast Asia, and other global hubs, turning pivotal inflection points into practical frameworks for sustainable ecosystems.

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With a background in psychology and over four years of experience in mobile advertising.
Works closely with both gaming and non-gaming developers to enhance their monetization strategies and unlock new revenue opportunities.
Passionate about bridging user experience and performance through creative, data-driven ad innovation.
Now is the head of publisher relations at GeeMee.