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Day 1
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CU Innovation Forum
After nearly eight years as a journalist at The Chosun Ilbo, Jung Kyounghwa joined Toss(Viva Republica) in 2020.
In 2022, she authored ¡®No Ordinary Challenge¡¯, a book documenting Toss¡¯s growth journey.
She currently serves as Head of Brand Communications, overseeing the company¡¯s narrative and external communications.
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"My career has been dedicated to building impactful products across content, community, and gaming at industry leaders like Naver, Kakao, and XLGAMES.
This journey led me to found the travel app 'Triple'.
Today, as the CPO of NOL Universe, I lead a portfolio of platforms including NOL, NOL Ticket, and Triple itself.
Our collective mission is to create the ultimate leisure platform—a single destination where anyone can effortlessly find joy and relaxation."
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Kim Chan-dong completed his doctoral coursework in Intellectual Property Law at Inha Universityand has been conducting research on copyright laws and policies at the Korea Copyright Commissionfor 23 years.
Since 2023, he has been leading the AI Copyright System Improvement Working Groupto address emerging copyright issues related to artificial intelligence.
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Dr. Jeong-Woo Kil is a graduate of Political Science at Yale University.
His careeer was diverse including diplomat, journalist, entrepreneur as well as politician as an elected member of the National Assembly.
During his diverse occupations his consistent interest has focused on utilizing soft cultural content as a common asset for all humanities. He is currently undertaking programs of cultural ODA by taking advantage of Korean wave.
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-KGDCon
Dr. Baro Hyun is the Founder & CEO of LunaTone Inc., a Japan- and Korea-based company driving innovation at the intersection of gaming, education, and cultural content. A former aerospace engineer turned global content strategist, Dr. Hyun has built programs for governments, universities, and international organizations—while also collaborating with leading industry players such as Riot Games, The Pokémon Company, and T1.
His initiatives span award-winning digital tourism projects, workforce development programs, metaverse-based education, and AI-powered game production—bridging local culture with global platforms. He is the author of Demystifying Esports and serves as an Adjunct Assistant Professor at Temple University Japan.
Dr. Hyun earned his Ph.D. in Aerospace Engineering from the University of Michigan and began his career as a senior researcher at Hyundai Motors R&D. Before founding LunaTone, he established and led KPMG Consulting Japan¡¯s Digital Content Advisory practice, advising clients such as Japan¡¯s Ministry of Economy, Trade and Industry (METI) and the Japan Esports Union (JeSU). Today, he works across private and public sectors to co-create future-facing ecosystems that empower the next generation of content creators, technologists, and cultural innovators.
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Designing Playable Ecosystems: Culture, Workforce, and Community Through Games
What happens when games, esports, and digital content become the connective tissue between regions, generations, and industries?
Sihwan Jang received his Master¡¯s degree from the Graduate School of Information Security at Korea University and has been with the Electronics and Telecommunications Research Institute (ETRI) for 13 years.
He has conducted extensive research in the field of game artificial intelligence, covering not only theoretical foundations but also practical industrial applications.
His major research interests include large-scale simulation data analysis, adaptive NPC design, and the development of strategic AI using reinforcement and imitation learning.
Currently, he serves as the principal investigator of a national R&D project on game AI, where he is leading efforts to establish standards for next-generation intelligent game technologies and to strengthen collaboration between industry and academia.
He also works closely with domestic and international organizations, contributing to innovation in the gaming industry and to the advancement of future artificial intelligence technologies.
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A Love for Games and the Encounter with National R&D
This lecture begins with a childhood passion for games, first nurtured in arcades, and introduces development cases from game AI projects carried out at government-funded research institutes in the field of science and technology.
Kwon Min-seop is an ML engineer who has been in the ML team of Nexon Games IO Headquarters since 2020 after receiving a master's degree in visual engineering from Sogang University Graduate School of Imaging.
The ML team is conducting several ML studies to help develop Blue Archive and Project RX.
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Prompt engineering guide to better use LLM for game developers
The recent development of AI is also having a big impact on the game industry.
Patrick Rose is a holistic Product Strategy Consultant and Games Researcher, combining game design, user psychology, analysis, and business strategy in his
work. He collaborates with studios and publishers worldwide to improve design, player retention, monetization, and sales. As Head of Product, Business
Analyst, and Games Researcher at companies such as Bandai Namco and Gamigo, he contributed to globally recognized brands including Elden Ring, Dark
Souls, Tekken, One Piece, Naruto, The Witcher, and Cyberpunk 2077.
Patrick Rose is a holistic Product Strategy Consultant and Games Researcher, combining game design, user psychology, analysis, and business strategy in his work.
He collaborates with studios and publishers worldwide to improve design, player retention, monetization, and sales.
As Head of Product, Business Analyst, and Games Researcher at companies such as Bandai Namco and Gamigo, he contributed to globally recognized brands including Elden Ring, Dark Souls, Tekken, One Piece, Naruto, The Witcher, and Cyberpunk 2077.
He specializes in applying psychological frameworks to game design, helping teams create products that are not only profitable but deeply engaging.
His consultancy supports developers across AAA, free-to-play, and Web3 projects, with collaborations involving Wizards of the Coast, Starbreeze, and Ubisoft.
Patrick also brings strong cross-cultural expertise, helping Asian publishers from Korea and Japan succeed in Western markets by adapting game design, user experience, and monetization strategies to regional player expectations.
He further supports indie studios worldwide as a mentor through various mentorship programs and incubators.
Patrick regularly speaks at conferences worldwide and teaches his signature course The Art of Irresistible Game Design (www.patrickrose.io/course).
Driven by a passion for human-centered design, his mission is to help studios build games that engage players to the max.
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From Fear to Flow: The Psychology of Horror Game Design
Why do we choose to be scared?
Jaeho graduated from the Department of Electrical Engineering at Seoul National University and has built a 24
year career in the game industry.
After working as a game programmer and game producer, he is currently employed as an AI researcher at Neowiz.
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Exploring the potential of dynamic difficult adjustment(DDA) using AI.
Instead of creating an AI that surpasses humans like AlphaGo, is it possible to develop an AI that provides an enjoyable Go experience for players?
Heesu Suh graduated from the Department of Computer Science and Engineering at Seoul National University and founded Eleven Dot Studio, where he creates games that utilize AI technology.
His first title, Mart Mayhem, became a major topic among game streamers immediately after launch, surpassing 150,000 cumulative players and demonstrating the potential of AI-based interactive narrative games.
He is currently preparing a more sophisticated open-world sequel, focusing on creating dynamic gaming experiences that change based on player choices.
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How AI is Transforming Game Storytelling
This presentation explores various traditional approaches to designing interactive narratives and their limitations, examining how AI can complement and expand these methods.
A graduate of Kyunggi High School and a student of the Department of Communication at Yonsei University, this speaker co-founded Animu. He then entered the game industry, where he served as a planning team leader and PD/PM for various well-known games at companies like Nexon and Neowiz.
He was involved in the world's first free-to-play game, QuizQuiz (Qplay), as well as FIFA Online 2, Kingdom of Hero, and Zoids. He never rested on his past successes, constantly taking on new genres and platforms, and consistently delivered results no matter the situation.
Based on his extensive experience and expertise in the gaming field, he founded Anchor Node with fellow veteran developers to innovate game development using AI technology. He is currently providing services through GameAIfy.com and actively showcasing games produced with AI technology.
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Game development innovation driven by AI
Game development is an advanced, technology-intensive industry, but it's also a highly labor-intensive one.PGC
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STOP WITH THE HERO COMPLEX: Shipping is Mandatory. Suffering is Optional.
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East vs West: How to balance player needs and expand your bottom line
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AI, UGC, and IP: Building Global Playgrounds for the Next Era of Games
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Are you ready to go Global? / Live Ops
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Smarter Games, Smarter Agents: The Future of AI in Play and Beyond
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