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Playable EcosystemÀÇ ¼³°è: °ÔÀÓÀ» ÅëÇØ ¿¬°áµÇ´Â ¹®È, ÀÎÀç, Ä¿¹Â´ÏƼ
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ÇöÀç´Â °ÔÀÓ ÀΰøÁö´É °ü·Ã ±¹°¡¿¬±¸°³¹ß»ç¾÷ÀÇ ÁÖ°ü¿¬±¸Ã¥ÀÓÀڷμ, Â÷¼¼´ë Áö´ÉÇü °ÔÀÓ ±â¼úÀÇ Ç¥ÁØÀ» È®¸³ÇÏ°í »ê¾÷ »ýŰè¿Í ÇÐ°è °£ÀÇ Çù·ÂÀ» ÃËÁøÇÏ´Â ¿ªÇÒÀ» ¸Ã°í ÀÖ½À´Ï´Ù. ¶ÇÇÑ ±¹³»¿Ü °ü·Ã±â°ü°ú ´Ù°¢ÀûÀ¸·Î Çù·ÂÇÏ¿©, °ÔÀÓ »ê¾÷ÀÇ Çõ½Å°ú ¹Ì·¡ ÀΰøÁö´É ±â¼ú ¹ßÀü¿¡ ±â¿©Çϰí ÀÖ½À´Ï´Ù.
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MLÆÀ¿¡¼ ºí·ç ¾ÆÄ«À̺ê¿Í Project RXÀÇ °³¹ß¿¡ µµ¿òÀÌ µÇ±â À§ÇÑ ¿©·¯ ML ¿¬±¸¸¦ ÁøÇàÇϰí ÀÖ½À´Ï´Ù.
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°ÔÀÓ °³¹ßÀÚµéÀ» À§ÇÑ LLMÀ» ´õ Àß »ç¿ëÇϱâ À§ÇÑ ÇÁ·ÒÇÁÆ® ¿£Áö´Ï¾î¸µ °¡À̵å
ÃÖ±ÙÀÇ AIÀÇ ¹ßÀüÀº °ÔÀÓ¾÷°è¿¡¼µµ Å« ¿µÇâÀ» ¹ÌÄ¡°í ÀÖ½À´Ï´Ù.
Patrick Rose is a holistic Product Strategy Consultant and Games Researcher, combining game design, user psychology, analysis, and business strategy in his work.
He collaborates with studios and publishers worldwide to improve design, player retention, monetization, and sales.
As Head of Product, Business Analyst, and Games Researcher at companies such as Bandai Namco and Gamigo, he contributed to globally recognized brands including Elden Ring, Dark Souls, Tekken, One Piece, Naruto, The Witcher, and Cyberpunk 2077.
He specializes in applying psychological frameworks to game design, helping teams create products that are not only profitable but deeply engaging.
His consultancy supports developers across AAA, free-to-play, and Web3 projects, with collaborations involving Wizards of the Coast, Starbreeze, and Ubisoft.
Patrick also brings strong cross-cultural expertise, helping Asian publishers from Korea and Japan succeed in Western markets by adapting game design, user experience, and monetization strategies to regional player expectations.
He further supports indie studios worldwide as a mentor through various mentorship programs and incubators.
Patrick regularly speaks at conferences worldwide and teaches his signature course The Art of Irresistible Game Design (www.patrickrose.io/course).
Driven by a passion for human-centered design, his mission is to help studios build games that engage players to the max.
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From Fear to Flow: The Psychology of Horror Game Design
Why do we choose to be scared?
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Juyeon Lee, Senior Vice President of APAC at Xsolla, is a dynamic leader shaping the future of gaming and digital commerce across Asia-Pacific.
With a career that spans leading roles at global companies such as Garena, Nexon, Netmarble, and Xsolla, she has built a reputation for driving business growth through strategic partnerships and market innovation.
Known for her deep understanding of the gaming ecosystem, she has been instrumental in bridging international game publishers with local audiences through creative monetization and distribution strategies
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Bridging The Gap: How To Crack The East Meets West Code
Both Eastern and Western studios have had a tough time trying to work out how to achieve success in the opposing market, but it isn't impossible to do so.-
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How Different Are UA & Monetisation Strategies In Eastern And Western Markets?
Join us for an exciting panel where we will discuss what monetisation and user acquisition methods work in Western and Eastern markets.-
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STOP WITH THE HERO COMPLEX: Shipping Is Mandatory; Suffering Is Optional
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East vs West: How To Balance Player Needs & Expand Your Bottom Line
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Bridging The Gap: How To Crack The East Meets West Code
Both Eastern and Western studios have had a tough time trying to work out how to achieve success in the opposing market, but it isn't impossible to do so.-
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Will AI Truly Help In Game Creation?
Under the name VARCO GameAI, we strive to augment the creativity of game creators.-
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AI, UGC, and IP: Building Global Playgrounds for the Next Era of Games
User-generated content (UGC) has always reshaped gaming—from early mods to today¡¯s billion-dollar platforms. Now, AI is accelerating this shift, enabling anyone to create characters, art, and even fully playable worlds. But AI-generated content also raises urgent questions: Who owns it? How should platforms license or restrict it? And how can developers embrace AI-driven creativity without triggering IP disputes?-
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Are you ready to go Global? / Live Ops
Expanding beyond the local market is every developer¡¯s dream, but true global success requires more than just translation and distribution. This session highlights the essential checkpoints every studio should consider before launching worldwide:-
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The Growth Track / Game Maker Insights
14:50 - 15:30-
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Smarter Games, Smarter Agents: The Future of AI in Play and Beyond
AI agents are no longer just background features in games—they are reshaping how we play, design, and even understand intelligence.
Sundong is an Assistant Professor at GIST and the director of the Data Science Lab.
He sees leading a lab much like playing a strategy game—building a guild, mentoring diverse players, and coordinating strategies to tackle complex quests.
His research focuses on human-like AI, spanning neuro-symbolic reasoning, program synthesis, and reinforcement learning.
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Smarter Games, Smarter Agents: The Future Of AI In Play And Beyond
AI agents are no longer just background features in games—they are reshaping how we play, design, and even understand intelligence.-
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Smarter Games, Smarter Agents: The Future Of AI In Play And Beyond
AI agents are no longer just background features in games—they are reshaping how we play, design, and even understand intelligence.
Alex W. Choe is a New York attorney based in Tokyo, advising Wizards of the Coast on legal and compliance matters.
He partners with internal stakeholders to navigate commercial, regulatory, and IP challenges in developing and distributing digital and tabletop game products.
Before joining Wizards, Alex served as corporate counsel at Bandai Namco Entertainment and practiced at international law firms, advising entertainment and technology clients on cross-border development, licensing, financing and M&A transactions, and data privacy.
Drawing on experience in both physical and digital launches, he helps game companies bring innovative products to market responsibly and at global scale.
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Getting Deals Done: Negotiating IP Crossovers Across Borders
Worldwide IP crossovers are exploding.-
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Bridging The Gap: How To Crack The East Meets West Code
Both Eastern and Western studios have had a tough time trying to work out how to achieve success in the opposing market, but it isn't impossible to do so.-
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Reinventing Mobile Game Publishing Through AI & Demand-Driven Design
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The Data-Driven Gamer: Unlocking The Future Of Community, Beyond The Game
How community building in games have shifted and how data has become crucial in the process.-
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Past Present Future Of Cookie Run IP
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How Different Are UA & Monetisation Strategies In Eastern And Western Markets?
Join us for an exciting panel where we will discuss what monetisation and user acquisition methods work in Western and Eastern markets.
Simon Lim is the Founder & CEO of This Is Game (TIG) and a veteran journalist with over two decades covering the Korean and Asian games industry.
He has judged the Gamescom Awards since 2016. As a digital-media pioneer, he built leading gaming channels on Facebook, X, and YouTube.
He also served as a strategic advisor to 17173, China¡¯s largest gaming media platform, and has forged international media partnerships with Thisisgame Thai, 17173, Gamelook, Bahamut, GameK, and QooApp.
His current focus is the evolution of game markets and key players across Korea, Southeast Asia, and other global hubs, turning pivotal inflection points into practical frameworks for sustainable ecosystems.
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Shift From Mobile To Steam & Console: The Changing Landscape Of Korean Game Development
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Bridging The Gap: How To Crack The East Meets West Code
Both Eastern and Western studios have had a tough time trying to work out how to achieve success in the opposing market, but it isn't impossible to do so.-
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Bridging The Gap: How To Crack The East Meets West Code
Both Eastern and Western studios have had a tough time trying to work out how to achieve success in the opposing market, but it isn't impossible to do so.
With a background in psychology and over four years of experience in mobile advertising.
Works closely with both gaming and non-gaming developers to enhance their monetization strategies and unlock new revenue opportunities.
Passionate about bridging user experience and performance through creative, data-driven ad innovation.
Now is the head of publisher relations at GeeMee.
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Turning Play Into Performance With Gameplay Ads
As gameplay and advertising increasingly merge, interactive playable ads are becoming a transformative force in mobile monetization.